According to Arthur Combs from Northern California University, “Our whole entire educational system is built on right answers which produces a great fear of making mistakes and stifles creativity.”  Many times we are afraid to take risks and sometimes our decisions are not really conscious ones.  Sometimes it’s really a subconscious influence based upon our fear of what the negative results might be.  Maybe we are afraid of ridicule or humiliation.  Maybe we’re afraid of looking silly or stupid or like an idiot…or whatever.

For the Potential Entrepreneur, one question looms most importantly over all the others: “Could there be something that I subconsciously learned in school that is holding me back from taking the steps necessary to really succeed in business or in any area of life?”

According to Stephen Pierce, instead of asking the “holding me back” question, Entrepreneurs should ask themselves:

1. What’s the reward for taking a risk?
2. What’s the punishment for taking a risk?
3. What’s the reward for not taking a risk?

Everyone has heard the quote, “Progress always involves risk.  You can’t steal second base and keep your foot on first.”  It’s only through risk that we allow ourselves to grow and expand our thinking and our life’s goals and dreams.

Stephen exposes the fear based myths that squash people’s dreams and leave them drowning in various levels of opportunity inactivity.

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